Design-Tips--Making-your-product-jump-off-the-shelves-
Capturing consumer interest remains one of the critical goals of product packaging. In today’s hyper competitive marketplace, your product packaging will be the first thing that consumers will pick out off the shelves, in stores, in real time. While an online presence and aggressive eCommerce strategy is paramount in supportingContinue Reading
Packaging Design
How-to-Build-Brand-Equity-Through-Seasonal-Packaging-
With Halloween and Thanksgiving coming up, we are bracing ourselves for the holiday season. Wreaths, snowmen and candy canes will soon inundate our malls, grocery stores, and well, basically any retail outlet. For the next 3 months, makers, brands, and manufacturers will be switching up their packaging to help capitalizeContinue Reading
custom packaging, Retail Displays
Logistics-and-the-role-of-protective-packaging-
Logistics, shipping, and customer satisfaction relationship is symbiotic; neither can exist without the other and are experience mutual benefits. By definition, logistics are supply chain management; the monitoring, controlling, organizing and direction of supplies. Shipping is the means by which a product or package reaches a destination. Both of theseContinue Reading
Shipping Supplies
Point-of-purchase-display-marketing
Point of Purchase (POP displays) are used in retail shopping to draw a consumer into your product, making it more attractive than it’s competitors and thus driving a sale. The obvious goal is to generate a sale at the point of purchase (inside a store). POP Displays take a varietyContinue Reading
custom packaging, Marketing
packaging-design-and-branding-resources
Searching for inspiration, photos, trends and resources can at times feel overwhelming. It can be so easy to get wrapped up in what other companies are doing, emerging trends and how they fair in comparison to your branding, packaging or product. So, where to get started? While an overall brandingContinue Reading
Packaging Design