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Branding can be an abstract concept. What exactly is branding and what does branding mean when talking about packaging. More specifically what does branding mean in terms of floor displays and and box packaging? Understanding how branding plays works is one of the keys to understanding how consumers will respond

Retail Displays
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Shoppers frequently buy products on a whim. Products that grab a customer’s attention can help you capitalize on that impulse buying behaviour. Designing creative counter displays can help boost revenue. Additionally, the more creative and interesting your display is; the more likely you will help the store‚Äôs image and

Packaging Design, Retail Displays
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Trends can be complex to understand, some trends are timeless while others disappear before they even take hold. Some trends move with the ebb and flow of seasons, while others move with changing cultural phenomenon. Although trends can be complex and sometimes mysterious, there are fundamental psychological elements that form

Corrugated Packaging, Graphic Design, Marketing
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Companies are increasingly building environmentally sustainable practices into their business strategies. If all else stays the same, consumers are generally driven by lower product and service costs. Demonstrating to consumers that a product or services can be both less expensive and environmentally sustainable is an immense strategic advantage. Lower product

Corrugated Packaging, Environmental Packaging Practices
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POP displays (Point of Purchase Displays) can be a very effective method to boost sales and increase brand awareness. They can also be relatively cheap to make if they are cardboard displays. Of course a bland cardboard display hidden in a low foot traffic area is unlikely to be

Retail Displays
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