not-your-average-consumer;-packaging-design-strategies-to-target-baby-boomers
War in Europe is over! Japan has tendered its unconditional surrender! In the years following World War II (roughly mid 1940’s – mid 1960’s), an unprecedented number of babies were born. Colloquially known as the “Baby Boomers”, this generation has been the largest in both numbers and socio-economic influence. TheyContinue Reading
Graphic Design, Marketing, Packaging Design
generation-x---retail-marketing-for-a-forgotten-generation
Sandwiched somewhere between the WWII baby boom and the internet rise of the 1980’s; Gen X not only embody the American dream, they are the American reality. Born between 1965 and 1980, this generation is defined as the bridge between the Baby Boomers and the Millennials. Gen X is theContinue Reading
Graphic Design, Packaging Design, Retail Displays
attracting-modern-consumers-through-packaging-design
Gone are the days where print reigned supreme and the average consumer looked for bargains in a seasonal catalogue. In today’s global, digital marketplace, consumers have access to newer, better, and different things. 24 hours a day. 7 days a week. With the oversaturation of stimuli in the digiverse, captivatingContinue Reading
Graphic Design, Marketing, Packaging Design, Retail Displays
eCommerce Packaging
As the world moves closer and closer towards a paperless reality, the digitization of consumption has found itself in a quandary; eCommerce reigns supreme in a digital world while the packaging models have not kept up to speed. According to the Wall Street Journal and Forrester’s Research, over 50% ofContinue Reading
Corrugated Packaging, Environmental Packaging Practices, Shipping Supplies
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best-places-for-picking-colours-for-packaging-designers
Choosing colours for your packaging and designs can be considered one of the most important factors in packaging design strategy. Colours have the ability to assist consumers in decision making if used correctly. For example, if a designer can hone in on emotional needs of their target markets, they canContinue Reading
Graphic Design, Packaging Design