using retail data to maximize your packaging strategy

In today’s extremely competitive retail market, you the producer have two challenges to meet. First, you have to be able to persuade the retailer to give your product shelf space, and good shelf space at that, at eye-level rather than on the top or bottom shelves. Then, the customer has

Marketing, Packaging Design
Understanding the Costs of Packaging for a New Business

Once you have developed a new product to bring to the public, the packaging that it is presented in is going to be a key component of your marketing strategy. It’s not going to matter how great the product is on the inside of the package if the outside won’t


When hiring a graphic designer for your custom packaging it is important to watch for a few key qualities in a designer. We have a compiled a list of what we believe to be the most important traits to look out for:

Experience with Packaging

Not a lot

custom packaging, Graphic Design
Benefits of Using Cardboard for Point-of-Purchase Displays

In most retail stores, point-of-purchase (POP) displays can be found in almost every aisle. They are a way for producers to get their merchandise off the shelf and right in front of the customer, with the added benefit of the on-the-spot advertising featured on the display itself. Cardboard has

Marketing, Retail Displays
food packaging, design resource, packaging design resource

Every item on a food store shelf needs to be properly packaged, and creating a package design that achieves an effective balance between form and function is a challenge! This checklist should help you make sure that once the product hits the shelf, your food packaging strategy will cover

Marketing, Packaging Design
, , ,