#trending2018--Innovation-and-Emerging-Packaging-Design-Trends
While buzzwords such as “millennial pink” and “minimalism” seem to dominate design narratives of recent years, these hot trends can often feel overly conceptual and intangible. With an oversaturation of photographic material to peruse online, it can perpetually feel as if your brand/product/service is constantly losing its market relevancy. FearContinue Reading
Packaging Design
back-to-school-marketing-emphasizing-your-retail-packaging
Beginning in mid-July and ending after Labour Day, back to school shopping dominates the retail world. Being the second biggest shopping season, back to school shopping makes up approximately 50% of school related spending. While eCommerce dominates most other shopping seasons, back to school sees the amount of in-store spendingContinue Reading
Marketing, Retail Displays
The-psychology-of-colour-and-its-implications-on-packaging-design
Anyone who has ever dabbled in art or design will tell you: colour possibilities are infinite and the role which colour plays in our physical world is imperative and compulsory. Beyond aesthetics, colour is a powerful force with makes us feel, reminisce, romanticize and imagine. The significance of colour hasContinue Reading
Packaging Design
social-responsibility-for-small-businesses;-corporate-philanthropy-and-brand-image
Corporate social responsibility and corporate philanthropy have become synonymous concepts and buzzwords in today’s business world. While these concepts are often intertwined, corporate philanthropy is used as a tool or as a compliment to an overall corporate social responsibility mandate. The benefits apparent with a commitment to social responsibility areContinue Reading
Environmental Packaging Practices, Marketing
the-start-up-guide-to-branding-for-niche-markets
The powerhouse (and fictional) advertising executive, Don Draper once uttered, “Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s the billboard on the side of the road that screams reassurance that whatever youContinue Reading
custom packaging, Marketing