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Summer is upon us and before you know it, it’ll be Christmas with Christmas themed advertising everywhere. The question that some companies struggle with is do they spend the time and money to roll out new seasonal or holiday themed packaging. Is it worth the cost? This can be a

Packaging Design
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Today the world of design looks much different than a decade or even a few years ago. Social and cultural landscapes are increasingly more diverse and complex. And trends have the power to come, go, and shape this landscape at an increasingly faster pace. Technology is primarily responsible for this

Graphic Design, Packaging Design
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Sustainability can mean many things to many people and many brands tie their message of sustainability into their brand strategy. But what exactly does this mean and how do companies achieve this, and more importantly does communicating sustainability lead to greater profits? Let’s unpack the concept of sustainability and try

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Point of purchase displays are an important marketing element for any company who sells their product at the retail store level. However, as discussed in a previous article, marketing strategies and campaigns do not exist in a silo, they must be tied into a general marketing strategy. POP displays are

Retail Displays
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Product packaging is not what it use to be a decade ago or even five years ago. Consider this: when you purchase a product how often do you make your purchase online? More and more people are purchasing online and more often. And when you purchase online how often

Marketing, Packaging Design