Cutting Shipping Costs Through Optimized Packaging

Cutting Shipping Costs Through Optimized Packaging


When thinking about custom packaging do you ever take into consideration packaging optimization? What does optimization even have to to do with packaging? Is this just trendy vocabulary? Let us define and explain what exactly is meant by optimized packaging and explore how this concept is intrinsically tied to shipping costs.

At its most basic level package optimization refers to packaging that is best designed to protect your product with the least amount of material taking up the least amount of spatial volume. Optimized packaging may appear to be quite a simplistic concept but there are many hidden complexities, all of which can have a significant effect on shipping costs.

Key environmental factors in optimizing your custom boxes

Determining how to package your product can turn out to be a daunting task. Here are some key factors to consider:

  • Under what type of physical stress will your product be damaged?
  • Will humidity impact your product and how?
  • How will constant rattling and vibration impact your product?
  • Will your product come into contact with forklifts and other machinery?
  • Will moisture be a concern?
From the above list it is easy to see there are many not so obvious considerations one needs to make when thinking about custom boxes. By determining the environmental conditions that can negatively affect your product, you can better understand your packaging specifications. And understanding your packaging specifications can help you minimize the amount of packaging needed to safely transport your goods.

Optimizing external packaging materials

While understanding the key environmental factors that can affect your product are important, what are the external packaging considerations? While under-packaging your product can cause damages to your goods, over-packaging will cause you to incur excess shipping costs. Here are three key factors to consider:

  • The amount of adhesives and the location of the adhesives on the box
  • The location and amount of straps needed
  • The thickness and strength of the corrugated box used

How much adhesive or how many straps to use may have a trivial effect on costs when shipping one small box but it is easy to see how this can all add up when shipping hundreds or thousands of items over time

Optimizing your product packaging can only go so far. If your product is designed to easily break or spoil you may incur significant costs to move that product to its final destination. Designing an amazing product is obviously important but if your product design affects your ability to ship that product at a reasonable cost, your business may suffer.

Lastly, optimizing your product packaging can minimize the environmental effects of over packaging, which is a significant environmental problem. Decreasing the environmental burden by optimizing your packaging positively affects the cost of doing business for us all.

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