If there’s one thing you should know, it’s that we LOVE packaging design and all of its elements (we love boxes too but we didn’t feel it necessary to state the obvious). Before a box becomes retail packaging and hits the shelves, designers run through a myriad of steps in the design process. Some of these considerations include type of material, shape, size, colours, etc. The list can really go one. One of these steps is selecting the perfect font (or typography considerations).
Fonts are integral to the design process. Words of course convey a message and establish a tone, but fonts can impact the way your reader perceives your words.
So bench Helvetica this round and check out some of our favourite fonts of 2020 (so far):
Mantra is a new and experimental font. A bit funky, a little psychedelic, Mantra is the perfect sans serif font for stirring up some witchy (or just plain trendy) vibes.
Image source: behance.com
Serif fonts are making a serious comeback and it’s easy to see why. Recoleta is the perfect example of a well-executed serif font. It is modern, clean, and yet, has a classic feel; straight out of the 1970’s Italian Riviera. This isn’t your mom’s Times New Roman anymore, it’s Recoleta.
Image Source: creativeboom.com
Postmodernism’s influence on all things design have been glaringly obvious over the past few years. There’s a reason for it. With it’s bold lines, stark contrasts, and popping colours, postmodernism begs to be seen, felt and heard. Ambit embodies these design philosophies. Ambit has become a popular font for packaging designers for its eye-grabbing look.
Image Source: shillingtoneeducation.com
4. Neue Haas Grotesk
Neue Haas Grotesk was initially developed in the late 1950’s for Linotype’s metal casters. The font was also a precursor to Helvetica. Redeveloped in 2010, Neue Haas Grotesk is a hommage to modernism.
Image Source: myfonts.com
Kirsten Crisostomo is a freelance copy and content writer based in Vancouver, BC.