Excellent packaging gives your product a significant edge. It elevates the buyer experience, enhances your brand image, and also preserves the integrity of the product. It’s no wonder packaging is a primary factor considered by one out of three online buyers. And businesses can retain 52% of first-time customers when

We all know one of the main purposes of packaging design is to create aesthetically pleasing packaging that helps sell your product. However, it is also important to ensure that your packaging is speaking to people who use your product and converting users.  We have gathered a few tips on

With the world beginning to return to “normal”, folks are feeling more hopeful, more encouraged to socialize again, and move about this world with less trepidation than the year prior. Packaging design and design aesthetic has also been evolving.  We have covered some interesting packaging design trends in 2021. With

In 2020, Market Research Future estimated that the global sustainable packaging market was valued at approximately 305 billion dollars. It is projected to hit a valuation of 473 billion come 2027! From personal care, beauty, and natural foods, the sustainable packaging market is growing exponentially. This means a great opportunity

The packaging industry has undergone significant changes in design technology, manufacturing processes, materials, and sustainability. We are also noticing that trends are changing as rapidly as the seasons.  The retail environment has always been incredibly competitive, and with the advent of ever changing packaging technologies, it is becoming even harder