When a consumer walks through the isle of a retail store they are faced with dozens of options of products to choose from. Of course consumers make choices based on price and brand name but consumer buying behaviour is also in large part determined by the Graphic Design, Packaging Design

As we described in our last article, the holiday season can be a make or break time for many retailers. The winter holidays can account for double digit sales for some businesses. Businesses that utilize custom packaging are no

The Christmas season is fast upon us. Retailers everywhere are implementing strategies to try and boost sales during the holidays. Many retailers are heavily dependent on the winter holiday season to drive a large portion of their yearly sales volume. In fact 74% of UK

The packaging industry is ever changing. Some things stay the same and some things are significantly different from year to year. It’s not always easy to predict what will have the largest impact. But there are packaging industry trends such as sustainable packaging and eCommerce that have tended to

Have you ever used price pack architecture techniques when designing your custom boxes or custom packaging? What exactly is price pack architecture though and how is it linked to packaging design? Price pack architecture (PPA) is nothing new. It’s not a magical technique or process that can be employed overnight