Colour theory encapsulates both art and science; it attempts to explain how humans perceive colour and how colours mix or contrast. While this may sound straightforward, colour theory is a technical undertaking.  So what are some of the fundamentals?  Image source: 99designs.ca  1. RGB  RGB (red, blue, green) is a
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If there’s one thing you should know, it’s that we LOVE packaging design and all of its elements (we love boxes too but we didn’t feel it necessary to state the obvious). Before a box becomes retail packaging and hits the shelves, designers run through a myriad of steps in
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Cardboard is more versatile than you may have initially thought. Corrugated cardboard (the boxes with the little flutes) is also an incredibly popular packaging material. Let’s just say, we make and use A LOT of the stuff! While most of our cardboard goes straight into the recycling bin after unboxing,
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If there’s one thing we know, product packaging plays almost as important a role as the product itself. Packaging adds value to a product, or rather, the perception of value in a product. There’s an actual psychological effect related to packaging called “unboxing”. The psychology of “unboxing” posits that even
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Social media use has skyrocketed over the past decade. I can guarantee that you will be hard-pressed to find an acquaintance, friend, or family member who does not have any social media presence. Sure they exist, but they are few and far between. In 2019 alone, an estimated 2.95 billion
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