It’s true that the overall graphic design on packaging is what initially grabs consumer attention. However, depending on the size of your packaging, consumers will likely be picking a product off a shelf to get a closer look. As consumers, we engage with all of our senses when making purchases; how something looks, feels, smells. Our senses can evoke feelings persuading us to buy or not to buy.
Texture can enhance the overall design of packaging but with so many options, it can be hard to determine which texture would work best. Check out our breakdown of the different texture options for packaging:
Embossing is the process of raising graphics or text above the rest of the surface. It creates a 3D effect. Debossing in contrast, is the process of recessing a graphic or text on a surface.
Otherwise known as craft paper, a rough finish texture can have the feel of a more natural product. Further, using vegetable based ink can give packaging even more of an organic feel.
Make your packaging literally shine with 2 different types of high gloss finishes. The first of these 2 is aqueous coatings. Aqueous coatings budget friendly and can be food safe and FDA approved. The second type of high gloss finish are UV coatings. UV coatings are more visually impressive. They can make colours more vivid, and are known for their durability and resistance to scuffs.
Cover stock is abundant in options. The most popular of which being linen, felt, laid, and column. Column has a ribbed texture and is most commonly used as a wrapper. Column is difficult to print due to its texture. Laid also has a ribbed texture however is easier to print on. Felt has a great touch and is also easy to print. Linen is the most commonly used material for adding texture to packaging.
These are only some of the many options available for adding some interest to your packaging. Have more questions? Contact us today!
Kirsten Crisostomo is a freelance copy and content writer based in Vancouver, BC.