We all know that in today’s world being in business and showing awareness for the environment come hand in hand. Not only is it an ethical and responsible practice, it is a very powerful tool for your public relations. While having a sustainability strategy should be a must, taking an advantage of its media impact is a great opportunity. In this post we will suggest ways on how to maintain an environmentally friendly packaging strategy, how to educate your consumers, and how to take advantage of its impact.
First of all, it is important to employ sustainable practices in your operations. If there are ways of reducing your environmental impact, look into feasible ways to implementing them. Start with your packaging. Packaging, by nature, is meant to protect your product. It is usually disposed after the package arrives to its destination. Ensure that your packaging company uses materials that are recyclable or made from recycled materials. As a result, having a sustainable packaging strategy helps reduce your environmentally impact.
This is very important. Let your customers know that your packaging is environmentally friendly. In this world not only are we responsible for taking care of the environment, it is also demanded by our consumers. For this reason, it is necessary to let your customer know about your efforts. In addition to letting them know, give them proper directions on how to dispose of the material. Having sustainable packaging is irrelevant if the consumer disposes of it erroneously. Therefore it is important to make packaging with materials that are easy to dispose of. Recycling and composting are common practices in the city’s waste management. Luckily, there are many packaging materials that could fall under these two disposing systems.
In addition, if your packaging allows it, it may be worth telling your customer to reuse it. Give them ideas on ways to reuse the boxes, envelopes, paper, cardboard, or whatever your product is packaged in. Write blog posts about creative ways of reusing packaging. Perhaps, incorporate it in your design (without compromising the aesthetics of it) or include a fun flyer showing them how to.
In conclusion, try these tips, win your audience and reduce your environmental impact. For more information about sustainable packaging design, or environmentally friendly packaging options please contact us. Moreover, sign up to our newsletter for more information, company updates, price specials, and more.