As you all know, we have written numerous posts about retail packaging. We have written about the importance of proper design, tips for designing, and informed you of trends, amongst others. Retail packaging is extremely important and contributes to the sale of a product. It is what attracts the consumer to what you are selling. In this post we look at a type of material that is perfect for creating retail packaging. Folding carton will not only help promote your product, it will help protect it. Remember, packaging by nature, should protect the product from damage.
Similarly to any business decision, choosing the material for your retail packaging requires careful planning. Study whether the material offers enough protection to your product. Think about the printing functionality of the material. Ask if ink transfers easily onto the material. Remember that this material will act as a canvas for you to present the benefits of both your brand and product to the consumer. Is the material environmentally friendly? Remember that the box design is meant to be easily presented in the store.
This type of material is a great option when planning and designing retail packaging. It offers many functionalities and answers many questions like the ones asked above. Consider folding carton for your next retail package design.
This type of carton is great for packaging your product and selling them in the stores. Because of its name, this type of carton folds in different ways to create different styles. Here are a few styles that are popular when designing product packaging: