Typography gives words life through the arrangement of letters letters and text in a way which makes it visually appealing. It involves typefaces and font families to create a visually appealing message to the reader.
Packaging design provides companies with an interesting platform by which to communicate it’s marketing message; it is a 3 dimensional medium, amongst other competing 3 dimensional mediums. Within the realm of packaging design, typography plays an essential and integral role; you need words to communicate information about your product. Utilized effectively, good typography can work to boost your brand recognition, helps differentiate your brand, grabs customer attention, and improve your return on investment.
Type of Package: Of course, it seems logical that a standard, four-sided, corrugated cardboard box would be the easiest to design. But what about a stand-up pouch, clamshell, or large retail display? The shape and size of the package will greatly impact its typography.
Brand/Design Imagery: Typography and design are meant to interact harmoniously. When designing packaging, the goal should be to strike an equilibrium between graphics and text. The graphics will influence how, where, and what words are placed on any given package.
Product Type/Target Market: This is essential in creating an effective design. How old is your clientele? Are they predominantly men/women? What socio-economic group is your consumer most likely to belong to? Where in the world are they located, and what languages do they speak?
Create a Hierarchy of Information. How? Follow this guideline:
Kirsten Crisostomo is a freelance copy and content writer based in Vancouver, BC.
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