Social media has quickly risen to become the number one way that we communicate with our friends, family, and colleagues. The prevalence of social media in our every day lives has risen exponentially since 2004. As of 2021, there are approximately 3.78 billion global social media users; that is about half of the world’s population!
The ease of smartphones means that we have access to any and all social media platforms via little apps at the tip of our fingers. More and more we are seeing companies develop solid social media strategies. The rationale behind the success of these marketing strategies is that approximately 54% of consumers use social media to research products they are interested in buying. Consumers are engaging with companies on social media, reading other customer comments, and seeing tagged photos of products that they are looking to purchase.
When your packaging is unique, there is a higher likelihood that customers will snap and share a photo of your product. This is just free marketing driven by the consumer. People are also more likely to purchase a product if it is recommended by a friend. Thus the power of influencer marketing. While many influencers are paid for their posts, if there are a select few who gravitate towards your packaging or product, that is an incredibly powerful tool for exposure.
Does your company have a social media presence? If the answer is no, stop everything you are doing and set up a Facebook, Instagram, Twitter, Pinterest, or Tiktok! While the various social media platforms can feel overwhelming, do some research into what your target demographic uses most. For example, Facebook is the preferred platform of Baby Boomers, Instagram is prevalent among Millennials, and TikTok is the voice of Gen Z.
When designing your packaging, use these helpful tips to lead customers to your social media pages:
Any questions? Feel free to drop us a line or a comment below 🙂
Kirsten Crisostomo is a freelance copy and content writer based in Vancouver, BC.