How to WOW Your Customers with Sustainable Packaging
How can we “WOW” our customers using sustainable packaging? The answer to that can be summed up knowing that the consumer demand for it is huge. Consumer reports are showing that consumers are more likely to purchase products that eco-concious all the way down to the packaging.
According to a study done by Nielson ‘The Nielsen Global Survey on Corporate Social Responsibility’, “Fifty-five percent of global online consumers across 60 countries say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact, according to a new study by Nielsen.” More and more people nowadays are considering the social impact of overproduction and over packaging.
The 4 trends of creating that wow factor for your customers are as follows:
- Create less waste
Minimize waste by keeping your product packaging to a minimum.
- Packaging Materials
Choose from materials that are recyclable or biodegradable. If plastic is 100% necessary, look for corn based plastics or plastics that are easy to recycle.
- Encourage the Consumer to Upcycle your Packaging
Use your imagination to come up with something unique for the package itself. Make it reusable. L’emballage Vert did just that with its reusable paper-based packaging for the storage of dry and liquid food products. Their JOCO cups are environmentally safe, 100% recyclable and paper-based. Once the product is emptied out of the cup there are instructions on how to use the container for coffee, tea or sugar storage, pen storage and more.
- Opt for Paper-Based Packaging
Did you know that paper biodegrades faster than an apple core? Paper is the world’s most collected but yet most recycled material. Not to mention paper-based packaging can be customized quite easily so you can get quite creative with it.
A lot of brands have begun including their brand story and company information within the packaging itself. This is another way you can really wow your customers in a memorable, eco-friendly way.
If you have questions about sustainable packaging or would like to learn how ibox can help your company with eco-friendly packaging, contact us!
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