While it is obvious that your product is the most important part of your business, packaging and marketing are a close second. Packaging helps sell your product and allows you to connect with your customers.
Specifically, having social media friendly packaging encourages customers to share photos on various online platforms, thus increasing exposure and providing free marketing. Market research shows that using phrases like “follow us”, “tag us”, “share”, etc, really encourages customers to tweet, ‘gram, or TikTok about your product.
One barrier to making your packaging more interesting or creative is almost always cost.
Balancing the cost of packaging can really impact the design. We’re here to say that this doesn’t have to be the case!
Check out some of our ideas for making your packaging more interesting and shareable while keeping it easy on your wallet:
While the classic die cut box shape may sound boring, there are a ton of ways to make it interesting. Graphic design would be your best friend with this option, research trending colours, fonts, and designs. Traditional box shapes are also functional and user friendly. These would be one of your most cost-effective options. Standard boxes are made of corrugated cardboard which is also incredibly durable and helps to protect your product.
If you’re using a traditional box shape, consider adding print to the interior. When your customer opens the box, they almost always appreciate the extra attention to detail. I might be a good place to add some social media information, instructions on how to use your product, or a standard thank you to your customers.
Adding some extra embellishments to the exterior of your packaging can help make your product pop. Consider foil stamping, embossing, or debossing to add extra depth and interest. Gold or silver foil can really bring attention to your package and adds an extra feel of luxury. Embossing or debossing can add depth and interest – it can also give the effect of letterpress. Either option can really elevate your packaging and add elegance.
Things like branded tissue paper, or sticker labels increase brand exposure and tell your customers that you have really considered all of the small details. They make your packaging feel special. Customers will really get a solid brand experience if you sweat the small things!
Kirsten Crisostomo is a freelance copy and content writer based in Vancouver, BC.