If there’s one thing we know, product packaging plays almost as important a role as the product itself. Packaging adds value to a product, or rather, the perception of value in a product. There’s an actual psychological effect related to packaging called “unboxing”. The psychology of “unboxing” posits that even before the product is unwrapped, anticipation builds in the consumer, leading to a neurological reward once the product is unboxed.
Choosing the right type of packaging for your product can only help to enhance this experience for customers. We’ve compiled a list to break down some of the most commonly used packaging types and their benefits. Check it out below:
1. Corrugated Boxes:
Corrugated is just a fancy word for cardboard box. Corrugated boxes are composed of 3 layers of paper: a fluted center wedged between an outside and inside liner. These three layers (particularly the fluting or ‘corrugation’) make this box choice incredibly durable. Further, most corrugated boxes are composed of recycled materials. Cardboard is also universally recyclable, and is Corrugated boxes are incredibly popular due to their durability and recyclability.
2. Rigid Boxes:
Rigid boxes are made out of condensed paperboard. It is even more durable than the classic corrugated cardboard box. An example of a rigid box are the boxes which house iPhones. They tend to be associated with luxury brands such as the classic blue Tiffany’s box. Rigid boxes tend to be pricier than their corrugated counterparts. They often necessitate assembly by hand as they do not require a die-cutter. Further, they are not collapsable, leading to higher shipping costs. While rigid boxes convey the feel of luxury, depending on your product, you will need to consider whether the extra costs are worth it.
3. Paperboard Boxes
Paperboard boxes are simultaneously lightweight and strong. They are easily customizable, and can be suitable for a wide array of products. Paperboard can be treated to package food products, and cosmetics. They can also be left untreated for dry goods. Due to its customizable nature, the right design can elevate your paperboard to look high end.
Kirsten Crisostomo is a freelance copy and content writer based in Vancouver, BC.