Logistics, shipping, and customer satisfaction relationship is symbiotic; neither can exist without the other and are experience mutual benefits. By definition, logistics are supply chain management; the monitoring, controlling, organizing and direction of supplies. Shipping is the means by which a product or package reaches a destination. Both of these concepts play an integral role in the ways in which consumers perceive your company/brand/organization.
The reasons behind the close relationship between logistics and customer satisfaction are twofold: 1. Logistics essentially determines when your package arrives, and 2. What shape is it in when it gets to the consumer.
Packaging plays a vital role in logistics and customer satisfaction. Not only does it aid as a marketing tool for your brand, but packaging with a focus on protecting your product will ensure that your product arrives at its intended destination not only in one piece, but in a condition that you can stand behind. It helps to avoid the costly problem of returns, shipping new, undamaged product and labour costs associated with the ordeal.
So, what is protective packaging and how can you adopt a packaging strategy with a keen focus on protecting your products?
Strategies for implementing an effective protective packaging model: