Packaging gives your product a home; it shelters your product from the chaos which would inevitably ensue on the grocer’s shelves if not for packaging’s organizational mandate. Product packaging itself also goes beyond just organizing. It is a vessel which acts as the exterior of your product, and by proxy, it is a mode by which to further distinguish your brand, and elevate your brand identity. Product packaging is essentially a collection of materials, fonts, graphics, and colours. But moreover, packaging speaks for your product, it does your selling for you.
Our guidebook is designed to walk you through some formidable steps in creating product packaging. Your product will thank us later 😉
These two factors are key in packaging design. Aesthetics aside, they will provide you with the framework by which to begin your design process.
These are imperative questions to ask as you keep in mind that the form of your packaging should more or less be reflective of your product and its function. Further to this, the packaging material should also compliment your product. For example, if your product is food related, you would either want to convey an image of cleanliness therefore using materials which are easily seen as ‘clean’ or ‘sanitary’ such as sturdy corrugated cardboard.
While it’s not the be-all-end-all, trend forecasting is an important factor to consider when designing your packaging. Check out our last post on what our 2020 predictions are in the world of packaging design.
Understand the differences between designing for eCommerce and retail. And if you are designing packaging for a retail environment, think about how it will be placed on the shelves, will it be closer to the till like a point of purchase display? Or a freestanding retail display? Use this guide as a quick “jumping off point” for designing good product packaging. The process can be laborious and arduous, however, if you’ve done your research, it can be extremely rewarding to create something you can be proud of.
Kirsten Crisostomo is a freelance copy and content writer based in Vancouver, BC.