When it comes to packaging design, it is very important to realize that the best packaging might come referencing other designs that have proven to be effective. There is nothing wrong in taking a few aspects from a great design, and applying it to your design. Think about your product, create a packaging strategy, consult a packaging and a design specialist, and execute your strategy. This post gives you an idea on where to start looking for inspiration.
If you look around, packaging is everywhere. You can’t escape the abundance of packaging that there is around. Not only is it something that is necessary to protect a product, it is imperative for the sale of the product. We constantly look at websites and celebrate the different, and exciting, designs that are out there. Luckily for us, and for every design geek, there are plenty of resources to look at. The following are a few of our favourite packaging design websites. These websites compile designs from all over the world and they feature it as posts on their blogs. The type of packaging they feature are not limtedt to any certain type of packaging or material. You will find inspiration for retail packaging, labels, sustainable packaging, In here, you’ll find lot’s of advice and design ideas for your next packaging projects.
These 5 websites cover a great deal of design inspiration. They feature projects from all over the world and celebrate both packaging and design. Pinterest is not a packaging dedicated website, but there are lots of ideas to reference in there.
If you are starting your retail packaging design strategy, it is important to identify all elements that are included in the design. A design is made out of a background, imagery, and typography. For your packaging design it is important that every element that you choose follows your brand guidelines.
Take colour for example. Different colours spark different feelings in different people. By choosing the right colour, you are subliminally influencing your audience into doing something. Here is a good guide on how colour is perceived: http://www.sensationalcolor.com/ – This is only one of many websites that offer information on the psychology behind colour.
In addition to colour, another element that is important is the typography. Choosing the right font can cause great impact in your design. There are many resources on the internet where you can find free fonts, or purchase the perfect font for your design. Some companies create their own fonts, which is a complicated process, but consequently, very powerful.
Finally, great designs come from great inspirations. Extract as much information as you can. Reference as many resources and start your packaging design strategy. For more information, or questions about retail packaging design please contact us. Also, sign up to our newsletter for more information, company updates, price specials, and more.