In 2019, eCommerce sales are expected to account for 13.7 percent of retail sales worldwide. As eCommerce grows each year, it is important to understand what we can do to fully optimize packaging for eCommerce. In this article we will provide you with 3 tips for better practices that you can use in your eCommerce strategy.
Ordering 2 or 3 different sized stock boxes can save your time and money in the short term, but in reality, it is costing you much more money in the long term. A box that is filled with a small product and a lot of air is going to cost significantly more when it comes to shipping. Not only does this cost more money for shipping, but it also creates an environment which leaves products susceptible to damage. Customized packaging specific to the product will ensure that your product is going to hold steady in one place and have adequate protection surrounding it.
When sending fragile items it is easy to resort to over-packaging. Wrapping items in loads of bubble wrap, packing peanuts and packing papers is the norm – though, not really effective. The most effective way to packaging your products properly is to have a packaging professional analyze your product and the methods of shipping that will be used. The packaging professional will then work with a packaging designer to most effectively package the product. This will help reduce packaging costs as well as shipping costs over time.