POP Displays: How to Use Retail Displays Effectively

POP Displays: How to Use Retail Displays Effectively

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You’ve built a strong brand, designed beautiful retail packaging and secured shelf space in markets; but how are you going to separate your product from the competition? POP Displays, also known as retail displays and point of purchase displays, are an essential marketing tool when it comes to retail. Depending on what your product is and where it is located in the store, there is a solution for displaying it effectively.

With any marketing strategy you must map out your goals of the campaign from the beginning. Starting with breaking down your target markets, demographics and sales goals. This will greatly increase your success rate.

Types of Displays

vancouver-counter-display
Counter Display
– The smallest in size and most cost effective displays. They are generally are used for smaller products. Can be customized to any product.

counter-display-richmond
Shipper Display – Works as both a shipping box and a counter display. The box is designed with perforation marks which can be torn by the store employees and placed on the shelf.

pallet display for retail
Pallet Display – Excellent for products that stack well and would be shipped on a pallet to the retail location. Can be fully wrapped with graphics and customized to display your products effectively.

Vitality floor display - Vancouver Sun Image
Floor Display
– Designed to bring your products at eye level with the consumer. Can be fully customized with different sized shelves to handle multiple types of products. Can be fully wrapped in graphics. Stock displays can also be used for a more economical option.
Stacked Bin Display – Similar to floor displays but most commonly used for clothing. Can be designed fully wrapped with graphics and a header card.

Placement

Counter Displays are generally placed at the cash register in order to capture ‘impulse buyers’. They work exceptionally well for small products such as treats, cosmetics, medicine and small tech items.

Floor Displays are generally placed in product aisles. The purpose of the floor display is to pull your product off the shelf and in front of the consumer. By pulling your product off the shelf, it easily separates your product from the competition and captures your potential buyers attention.

Pallet Displays are a great option for big retailers such as Costco, Walmart and Canadian Tire. They are generally placed in wholesale/bulk product aisles.

 

Graphics

When it comes to displays, graphic design is key. While maintaining your branding, it is important to use graphics that will grab the attention of your potential customers. Using elements to create a better user experience will help consumer better interact with your products and your brand. Using tie in’s with social media and implementing call to actions such as QR codes have proven to be effective.

Testing

Creating samples of retail displays and testing them in markets can give you better insights. Your product may sell better in a counter display at the cash register, or it may be better placed in the aisle. Try using 3 different designs and see which one is most effective. Once you’ve found your most effective design and placement you can move to your full run production.

 

POP Displays are extremely effective in the retail environment if executed properly. If you would like to explore your options, please contact our specialty display team to start working on your retail marketing strategy.

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