It’s common knowledge that the Covid-19 pandemic has changed the way that we shop and purchase everyday products. We have talked extensively about it’s impacts on eCommerce and retail packaging.
As a result of pandemic stay-home orders, consumers have turned to eCommerce as a means to purchase any and all every day items. While restrictions have loosened globally, and people have begun to shop in-person again, many consumers have grown accustomed to online shopping.
Protective packaging plays a key role in ensuring that your business is conducive to both in-person and online shopping. So what are some important things to know about protective packaging? Check out some of our suggestions below:
Corrugated (or “fluted”) cardboard is one of the most durable and sustainable protective packaging materials. Corrugated cardboard consists of 3 layers: an inner layer, fluting, then an outer layer. It is strong and durable, and provides an extra layer of cushioning. Corrugated boxes are also easily customizable, and cost effective. In terms of sustainability, cardboard in general is the most universally recyclable material out there. We recommend using corrugated boxes for shipping larger orders, however, can also be used for individual products.
Have you ever received a package from Amazon which seemed absurdly large for the item you purchased? It just feels wasteful. From having to dispose of a “too-big” box, to whatever filler is inside to help protect the product. We recommend choosing a box that is the correct size for your product. Depending on how fragile the product is, you can use fillers such as craft paper, or cardboard fluting to minimize any unnecessary space. It is also cheaper to only use what you need.
Designing a custom insert which fits your product “like a glove” can help ensure that nothing arrives broken to the consumer. A custom insert prevents the product from moving around inside the box. Most custom inserts can be constructed from paper materials or cardboard which is likely the most affordable option.
Fillers can be anything from packing peanuts to crumpled up pieces of craft paper. While packing peanuts conjure up images of a box full of styrofoam, there are some eco-friendly alternatives such as peanuts made from cornstarch, and biodegradable fills which dissolve in water. Bubble wrap is also a classic material used to protect products during shipping, however, can easily also be swapped for corrugated paper rolls which are easily recyclable and environmentally friendly.
Kirsten Crisostomo is a freelance copy and content writer based in Vancouver, BC.