How many times have you picked up that chocolate bar just as you were paying for your groceries? How many times have you grabbed 2 packs of gum right before you’re about to leave the store? There is a reason why people pick up products, on impulse, right after they have “finished” their grocery shopping. This is because of retail displays. In this post we will discuss advantages of using retail displays, and different kinds of displays companies use to up their performance in retail stores.
Retail displays are a great way to further advertise your product and selling it at the same time. They spark impulse shopping which is the reason why people pick up a product just before leaving the store. Another name for these type of displays is Point-Of-Purchase Displays. For these to be effective they should be placed in high traffic areas that have lots of exposure. By doing this your are showcasing your product and offering it for purchase. Having these displays in your retail marketing strategy, will definitely help you stand out from your competitors. Now you are not fighting for shelf space, but you would have your product displayed on its own.
Retail displays give great opportunity to communicate with the customer. They are custom designed and allow for large amounts of creativity to be displayed. In most cases companies display their logo, the product and some literature to grab people’s attention. When designing these, it is important to keep in mind that the main goal is to grab your consumer’s attention in order to spark impulse purchase behaviour. A thing to consider when using and designing retail displays is to offer some sort of incentive. Whether it is a discount, bundling, samples of complimentary products you might sell, or premiums (toys, other complimentary products).
There are different types of displays. ibox Packaging offer pallet displays, floor displays and counter displays. Each of these have different advantages but they do share all the retail display benefits. We manufacture stock and custom displays to help boost your retail marketing strategy. Our team of experienced packaging experts will guide you through every step of the way in order for you to start enjoying the benefits of retail displays.
For any further questions about packaging or retail displays, such as pallet displays, floor displays or counter displays please contact us. Also, sign up to our newsletter for more information, company updates, price specials, and more.