Packaging design is more than pretty colours, shapes and textures. It is something that has to done by professionals, and requires careful thought and some research. Remember that a product’s retail packaging design could be what influences a person’s final decision to purchase a specific product. In the past, we have written posts about retail packaging tips, but it never hurts to reiterate how important it is to follow certain pointers in order to achieve effective retail packaging that will help increase your sales. This post digs further into good practices for designing retail packaging.
As mentioned earlier, retail packaging could be the deciding factor if whether a person picks up your product or not. There are many ways you can stand out from your competitors. Please remember that standing out does not mean that you have to have the flashiest packaging in the isle.
You can make your packaging stand out by having simple and functional designs. Simple does not mean basic or mediocre. There are a large number of minimalistic designs that happen to be very successful. This design process requires a lot of thought when planning, in order to be effective. The world of packaging can be very loud and visually busy, so having a simple design could bring calm and spark emotion with your audience. Here is a link to one of our favourite websites that showcases effective packaging design: The Dieline. In here you can find examples of well design minimalistic packaging amongst many other types of successful packaging.
You can stand out by having a design that is is easier to open than the competitors. Keep in mind that people have to dispose of the packaging once they use the product. Packaging that is easier to dispose of, or packaging that does not require a lot of materials could also be attractive to consumers.
Another way to add value to your retail packaging is by designing it so that it engages with the consumer. Visuals are a great way to get people to pick up your product for further consideration. If your packaging communicates with your consumer, it is grabbing attention. Always consider the fact that you are addressing someone’s needs with your product, which is why they will purchase it. A catchy slogan or the perfect visual will help relay this message.
Perhaps consider adding retail displays to your packaging strategy as it is a good way to stand out in a retail store. At ibox packaging our team of experiences packaging professionals are happy to assist you with any retail packaging need you may have. For more information, or questions about retail packaging please contact us. Also, sign up to our newsletter for more information, company updates, price specials, and more.