Visual merchandisers are tasked with the job of creating attractive retail displays to draw in consumers to their stores. There is an art and science to setting up effective retail displays which attract the consumer at first glance. However, if you are not working at the point of purchase, how can you ensure that your product is recognizable, attractive and ensures brand loyalty?
Counter displays and floor displays can be a powerful marketing tool used to separate your product from other competitors. Counter displays present a product in a clean and attractive manner, separating it from other products directly on a shelf or store counter. Floor displays take a product off the counters and onto the floor; completely setting it apart from other products.
Both floor and counter displays can play an integral role in the overall efficacy of a product’s brand; especially at the point of sale. We know how much time, energy, and money goes in branding and marketing. Let’s take a closer look at how you can apply these techniques to your point of sales techniques:
Typical counter/shelf and floor displays can be used for a number of products and expands the physical space that your brand can occupy in any given store. Investing in a solid retail marketing strategy has the potential to increase your brand’s selling power in a sea of competition.