Sustainability has certainly become a buzzword in the packaging world. A simple google search of the words “sustainable” and “packaging” will yield a literal minefield of listicles, advertorials, and good plain old “top tens”. But what does smart, sustainable packaging actually look like? How is it conceptualized, then brought to fruition? Today we are taking a look at the execution of sustainable packaging.
Check out some of our favourite examples of sustainability in packaging:
A local, Vancouver confectionary producer. Zimt prides itself in its ethics; they are vegan, sustainable, and are committed to giving back. This is well reflected in the design of its packaging. From its clean imagery and minimal typeface, their packaging exudes elegant simplicity. Their chocolate bar wrappers are made from 100% recycled paper and are completely biodegradable. Meaning you could take a whole, unconsumed bar, bury it directly into the ground, and let nature do its magic (packaging and all)!
Skin Sapiens is a natural skin care line born out of Madrid. Their mission is to leave out all the bad stuff traditional skin care companies jam into the small print. The mission and packaging design blend seamlessly to reveal a beautifully, minimalistic approach to skin care. Its packaging prides itself on being eco friendly. All of their packaging is 100% recyclable, from their cardboard mailer boxes, to their plastic containers. Skin Sapiens even goes a step further by using recycled drink bottles to house their skin care line.
Eco at Heart
Eco at Heart is on a mission to reduce (eradicate) plastic, and to create an eco conscious community. They create everyday items to be used over, and over, and over again. From reusable straws, to bamboo pads, and cotton grocery bags, Eco at Heart strives to deliver plastic-free alternatives to the community at large. Their brand identity is reminiscent of a lazy ocean wave, and their muted pastel colour scheme oozes rejuvenation. All of their cardboard and paper packaging is made of recycled materials and plant based inks.
Kirsten Crisostomo is a freelance copy and content writer based in Vancouver, BC.