You spend so much time nailing the perfect product packaging, but what about the shipping boxes you use to fulfill wholesale orders? Alas the shipping box, often overlooked, but not to be underestimated. Shipping boxes are a great way to communicate important messaging about the order inside. Having custom printed boxes shouldn’t be overlooked and here’s why:
1. Your retailers are your friends, help them out!
It is more than likely that any given retailer has a plethora of other products from different brands that they are carrying. Using custom shipping boxes creates a higher level of ease for retailers who are able to read relevant information such as product information right on the box.
2. Communicating important messages
Do you offer any discounts to retailers? Can you put re-ordering information right onto the box? These important details can be custom printed right onto the shipping boxes, making it easier and more attractive to gain or maintain customers.
3. Stand out from the crowd!
Custom boxes with colourful brand design, vibrant logos, and social media information can really make your products stand out from competitors. While it may not seem important for your shipping boxes, the more retailers are familiar with products, the more likely they are to talk about your products with customers who visit their locations. Custom boxes allow your brand to stand out more and differentiate you from your competitors.
4. Make it environmental, and make sure they know
Corrugated boxes (or cardboard boxes) are by their very nature compostable, and easily recyclable. Make sure you let your retailers know! More and more, consumers are looking to align themselves with eco-conscious brands. With this information made obvious on custom shipping boxes, retailers are more likely to convey this information when selling your product to consumers.
Kirsten Crisostomo is a freelance copy and content writer based in Vancouver, BC.
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