There is still a long way to go before we see a much desired and needed solution for packaging that has no environmental impact. However, there is a big demand and sense of responsibility that pushes companies to gear their efforts into switching to properly designed sustainable packaging. It is important to realize that having great packaging can’t come at the expense of the environment. In this post we give tips to help you design attractive packaging, while keeping environmental consciousness and responsibility.
One of the most important points when it comes to designing sustainable packaging, is having the honest intention of helping reduce environmental impact. With this in mind, a good way to start your planning, is by choosing the material which you are going to use in your packaging. There are many great options that have low impact on the environment. One of the main attributes of these packaging materials is that they are recyclable. As the meaning of the word implies, these are wasted or used materials that are treated, or processed with the purpose of being reused. There are people that have an initial concern about the look of the design. However, there are some excellent retail packaging designs that have proven to be extremely effective, because their minimalistic appearance and efficient use of recyclable materials. Some of these materials are corrugated cardboard, chipboard, aluminum, etc. Not only these materials are recyclable, but some of them are made with recycled materials.
Another way to ensure you are designing sustainable packaging is to pay attention to the amount of material being used versus the size of the product. We have seen companies that use extravagant amounts of materials to ship the smallest products. It is important to understand that primary purpose of packaging is to protect the product, but it is important to ensure that there is no waste when it comes to packaging, in both space and materials. Not only companies are wasting raw materials, but they are wasting money as well. There are materials that allow you to protect your product by using the right amount of packaging.
Design with the intent of being responsible with the environment, and people will start build trust in your brand. Always think about your consumer, and ease their lives when having them dispose of your packaging. Follow these tips and you can start a designing packaging that will have low impact in the environment. For more information about sustainable packaging design, or sustainable packaging options please contact us. Also, sign up to our newsletter for more information, company updates, price specials, and more.