As you might know, we have written a few posts on packaging design. In fact we wrote a post titled Retail Packaging Design Tips and Tricks where we give insights about effective retail packaging design. In this post we wanted to expand on packaging design and give a few more tips to help you create great packaging.
It is imperative that your design catches the attention of the customer in 2 seconds. That is the amount time you have to make the customer take a second look at your product. The way of doing this is through great packaging design so that your product stands out in the shelf.
Different colours spark different feelings among people. There are plenty of articles and studies about the psychology of colour, what they represent and the meanings behind them. Here are a few examples of what different colours represent.
Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.
Negative: Boredom, stagnation, blandness, enervation.
Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.
Negative: Coldness, aloofness, lack of emotion, unfriendliness.
Positive: Physical courage, strength, warmth, energy, basic survival, ‘fight or flight’, stimulation, masculinity, excitement.
Negative: Defiance, aggression, visual impact, strain.
Similarly to colour, typography adds personality, or mood to a design. There are thousands of different types of fonts, all with different personalities. Fonts can be playful, serious, modern, etc. It is very important that you choose a font that is relevant to the type of product you are packaging, and the design you choose. For more information about fonts and packaging check our Packaging Fonts of the Month posts.
Packaging is an extra cost to the development of a product. However, it is the first point of contact with consumers if they are unfamiliar with your brand or product. You are pleasing one sense by using attractive design, and adding texture to the packaging enhances another sense. Quality materials will help add that extra value to your packaging.
At ibox Packaging we manufacture custom boxes, retail packaging, and floor and counter displays. Addressing these points will help you optimize your packaging strategy so that it serves its purpose of attracting new potential customers, and as a marketing avenue for both your company and product. For more information, or questions about retail packaging or packaging design please contact us. Also, sign up to our newsletter for more information, company updates, price specials, and more.