At ibox Packaging we try to create articles weekly that we think a wide variety of people who use packaging, create packaging and just overall love packaging would like to read. Based on a full year of article views we have narrowed it down to the top 10 read packaging articles in 2017.
“Designing packaging is one of my favourite tasks, but there are always some key things to keep in mind. For this article I’m going to breakdown my ‘top 10 font’s for packaging‘ into 3 different types of packaging and the material used.” Read more…
“As we’ve stressed before, packaging design can heavily influence whether or not a consumer will pick up your product and carry it into the checkout line. For that reason, we have compiled a list of who we think are the top agencies in Vancouver for packaging design.” Read more…
“How many times have you picked up that chocolate bar just as you were paying for your groceries? How many times have you grabbed 2 packs of gum right before you’re about to leave the store? There is a reason why people pick up products, on impulse, right after they have “finished” their grocery shopping. This is because of retail displays. In this post we will discuss advantages of using retail displays, and different kinds of displays companies use to up their performance in retail stores.” Read more…
“We are quickly approaching the final days before many of us will be scrambling to put some gifts under the tree. For us, it goes beyond just the gift. We love packaging and putting extra touches into our overall presentation. We took some time to research what others around the web do to creatively gift wrap their presents. Here is our top 5 ‘Creative Gift Wrapping Ideas’.” Read more…
“We are quickly approaching the final days before many of us will be scrambling to put some gifts under the tree. For us, it goes beyond just the gift. We love packaging and putting extra touches into our overall presentation. We took some time to research what others around the web do to creatively gift wrap their presents. Here is our top 5 ‘Creative Gift Wrapping Ideas’.” Read more…
“In the packaging industry, just like in any other industry, we use terminology that is not relevant to everyone. With too many acronyms and jargon, knowing how to order the right product could get confusing for a person that doesn’t work in packaging, but uses it. This blog post is not intended to get too in depth with all the terminology we use, but to help distinguish products and materials when purchasing corrugated cardboard boxes.” Read more…
“When it comes to marketing a product, a lot of planning and strategy should be in place in order to inform the consumer of the product, and persuade them to choose your product over your competitors. Whether it is a combination of promotional marketing such as advertising, direct marketing, public relations, sales promotions or personal selling, your product needs a strategy that will place it in your consumers hands. Thankfully in our industry retail packaging is an avenue that helps with this. Not only are we designing packaging that protects the product from being damaged, effective packaging tries to persuade the customer to choose the product. In this post we will talk about a couple of elements your product packaging should have to be successful.” Read more…
“When developing products that are catered to a luxury market, it is important to create consistency around all of your marketing channels. Without consistency, your marketing efforts can confuse consumers and effect overall branding. It is important that you don’t put all your eggs in one basket; but evenly disperse your efforts in all areas such as product quality, product placement, copy, graphics and of course retail packaging. Creating packaging for luxury brands requires strategic planning, on-brand design, and excellent material choices.” Read more…
“Have you ever considered the power of incorporating social media into your packaging? In this post, we explain why incorporating social media into your packaging is important, and give ideas on how you can do this with your next packaging project.” Read more…
“From the initial stages of building your company, building brand consistency should be in your top list of priorities. Why? Once consumers have tried a product and like it, they are rarely going to switch over to another brand. Building consistency within your overall brand builds trust and dependency.” Read more…
Have your say!